Media Training: Newspaper Interviews

Despite declining readership and the American public's shift to online news sites as its primary source of information, newspapers remain a critical and influential medium. Newspapers originate much of the day's news, and cover the news in greater detail than do their online cousins. By its very nature, print does a better job of handling complex stories or issues involving ideas, concepts and intangibles.

When responding to a print reporter, know before the interview begins what information the reporter wants, how you fit in the story, who the reporter has talked to, etc. Be prepared to offer greater detail.

An interview with a print reporter may be as short as a few minutes and completed by phone, or an hour or more, in person. Phone or in person is preferable to conducting an interview by email. That is governed by the type of story, the deadline and the role you play in the story. Prepare for the interview by asking beforehand what it is about, who has been interviewed, etc.

For the newspaper interview, it is perfectly acceptable to keep notes or other documents at your fingertips. While anything you say may be used, the reporter will likely be looking for good quotes. Remember to restate your objectives and to focus on your agenda as you respond to questions.

Some reporters will tape record the interview. Regard that as an advantage. It helps the reporter focus on your answers and improves your chances of being quoted accurately. Feel free to make your own tape recording of the interview if you wish to have a record. A good reporter will not object.

Should you inadvertently misstate a fact or offer incorrect information, correct it as quickly as possible.

Three Key Points:

• Print reporters often want more detail and substantiation.
• Print reporters for larger newspapers are more likely to be specialists in their area.
• Know before the interview begins what it is about and be well prepared.

NEXT TIP: Radio Interviews